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1 food advertisement
Реклама: объявление о продуктах питания -
2 advertisement
(ad; advert)n рек., марк. реклама; рекламне оголошення; оголошення; повідомлення; анонс; a рекламнийоплачена форма повідомлення, що використовується для просування товару (promotion¹), послуг (service¹), ідей, осіб і т. п. за допомогою засобів масової інформації (mass media) з метою ознайомити споживачів (consumer) з новим товаром, домогтися їхньої прихильності до послуг певного підприємства, привабити нових споживачів до товару певної марки (brand) тощо═════════■═════════air advertisement повітряна реклама; all-copy advertisement чисто текстове оголошення; alternative advertisement альтернативне оголошення; announcement advertisement повідомлення-оголошення; bargain-sales advertisement реклама розпродажу; billboard advertisement щитова реклама; black-and-white advertisement чорно-біла реклама; blind advertisement анонімне оголошення; borderless advertisement оголошення без рамки; boxed advertisement оголошення в рамці; broadcast advertisement передача оголошення; broadside advertisement широкоформатна реклама; challenged advertisement заперечне оголошення • спірне оголошення; charity advertisement благодійне оголошення; cinema advertisement кінореклама; classified advertisement згруповані за тематикою оголошення; classified display advertisement тематична вітринно-виставкова реклама; colour advertisement кольорове оголошення; coloured advertisement кольорова реклама; commercial advertisement комерційне оголошення • оголошення від імені організації; competing advertisement оголошення конкурента; consumer advertisement реклама, розрахована на споживачів; conventional advertisement звичайна реклама • загальноприйнята реклама; convincing advertisement переконливе оголошення; cooperative advertisement спільна торговельно-промислова реклама; corporate advertisement оголошення престижної реклами • корпоративна реклама; coupon advertisement оголошення з купоном • оголошення-купон; cover advertisement оголошення на обкладинці; cut-in advertisement оголошення-врізка; deceptive advertisement облудне оголошення • неправдиве оголошення • нечесна реклама • реклама неякісних товарів; direct-action advertisement оголошення прямої дії; direct-mail advertisement пряма поштова реклама; directory advertisement оголошення для довідника; display advertisement advertisement вітринно-виставкова реклама; effective advertisement ефективне оголошення; exchange advertisement обмінне оголошення; false advertisement фальшиве оголошення; film advertisement кінореклама; film-based advertisement рекламний кіносюжет; finished advertisement закінчене рекламне оголошення; flexform advertisement оголошення довільної форми; follow-up advertisement повторне оголошення; food advertisement реклама харчових продуктів; fractional-page advertisement оголошення на частину сторінки; framed advertisement оголошення в рамці; free advertisement безплатне оголошення; front page advertisement реклама на титульній сторінці; full-page advertisement рекламне оголошення на всю шпальту; gender advertisement оголошення тендерного змісту; half-page advertisement оголошення на півшпальти; hard-sell advertisement агресивне рекламне оголошення; house advertisement реклама торгового дому; illuminated advertisement світлова реклама; illustrated advertisement ілюстроване оголошення; image-building advertisement оголошення, розраховане на створення образу • оголошення, розраховане на створення іміджу; industrial advertisement реклама для промислових замовників; inferior advertisement оголошення низької якості; informational advertisement інформаційне оголошення; informative advertisement інформативне оголошення • оголошення з великим обсягом інформації; insurance advertisement оголошення про страхування; introductory advertisement вступне оголошення; intrusive advertisement настирливе оголошення • надокучлива реклама; job advertisement оголошення про приймання на роботу • оголошення про вакансії; keyed advertisement позначена реклама • кодифікована реклама; local advertisement місцеве оголошення • місцева реклама; magazine advertisement журнальна реклама; mail-order advertisement реклама, що закликає замовляти товари поштою • оголошення через пошту; mobile advertisement реклама на транспортному засобі; monotone advertisement одноманітна реклама • чорно-біле оголошення; newspaper advertisement газетна реклама; open advertisement відкрите оголошення; outdoor advertisement вулична реклама; paid-for advertisement оплачене оголошення • платна реклама; personal advertisement особисте оголошення; personalized advertisement уособлена реклама; pop-up advertisement реклама, що спливає (комп.); poster advertisement плакатна реклама; press advertisement оголошення в пресі; printed advertisement друкована реклама; product-centred advertisement реклама продукції • оголошення, яке націлює на певний товар; promotional advertisement реклама, що стимулює просування товару; proposed advertisement пропоноване оголошення; public-interest advertisement оголошення, яке викликає громадське зацікавлення; quarter-page advertisement оголошення на чверть сторінки; radio advertisement рекламне оголошення через радіо • радіореклама; reader advertisement оголошення, яке розраховане на читача; recruitment advertisement оголошення про приймання на роботу • оголошення про набір робочої сили; reminder advertisement оголошення-нагадування; repeat advertisement повторне оголошення; retail advertisement оголошення про роздрібну торгівлю; run-of-paper (ROP) advertisement оголошення, розміщене на розсуд видавця; sample advertisement рекламне оголошення з допомогою зразків; scented advertisement ароматизоване оголошення; screen advertisement екранна реклама; semi-display advertisement тематична вітринно-виставкова реклама; small-space advertisement малоформатне оголошення; soft-sell advertisement стримана, ненав'язлива реклама; spin-off advertisement похідне оголо-шення-реклама як побічний продукт чогось іншого; structured advertisement структурно оформлене оголошення • оголошення з простою структурою; supermarket advertisement реклама для супермаркету; supporting advertisement допоміжне оголошення; television advertisement телевізійна реклама; test advertisement пробне оголошення; testimonial advertisement реклама-рекомендація; tie-in advertisement супровідне оголошення; tombstone advertisement стримане оголошення; trade advertisement торгова реклама; transit advertisement рекламне оголошення на транспорті; user-centred advertisement оголошення, спрямоване на споживача; walking advertisement ходяча реклама; wall advertisement настінне рекламне оголошення═════════□═════════advertisement canvasser рекламний агент; advertisement copy текст рекламного оголошення; advertisement panel рекламна вивіска; advertisement positioning розміщення реклами; keying an advertisement шифрування рекламних оголошень; to place an advertisement давати/подати рекламу; to put in an advertisement поміщати/помістити рекламу; to take out an advertisement брати/взяти рекламу═════════◇═════════реклама < фр. réclamer < лат. reclāmāre — поставити вимогу, вигукувати, кликати (Фасмер З: 465; СІС: 579)▹▹ advertising -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 lay out
lay [sth.] out, lay out [sth.]1) (spread out) disporre [goods, food]; (unfold) (di)stendere, spiegare [map, garment, fabric]2) (design) impostare [book, advertisement, page]; impaginare [letter, illustrations]; stabilire la disposizione di [ town]; allestire [ garden]3) (explain) esporre [reasons, facts]5) (prepare for burial) preparare [ dead person]6) colloq. (knock unconscious) stendere* * *1) (to arrange over a wide area (especially according to a plan): He was the architect who laid out the public gardens.) sistemare2) (to spread so as to be easily seen: He laid out the contents of the box on the table.) distendere, disporre3) (to knock unconscious.) stendere, (fare fuori)4) (to spend (money).) spendere5) (to prepare (a dead body) to be buried.) comporre, (preparare per il funerale)* * *vt + adv1) (plan: garden, house, town) pianificare, progettare, (page, letter) impostare2) (put ready: clothes) preparare, (display: goods for sale) sistemare, disporre, presentare, (make ready: body for burial) preparare, comporre3) (spend) sborsare4) (knock out) stendere* * *lay [sth.] out, lay out [sth.]1) (spread out) disporre [goods, food]; (unfold) (di)stendere, spiegare [map, garment, fabric]2) (design) impostare [book, advertisement, page]; impaginare [letter, illustrations]; stabilire la disposizione di [ town]; allestire [ garden]3) (explain) esporre [reasons, facts]5) (prepare for burial) preparare [ dead person]6) colloq. (knock unconscious) stendere -
5 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
6 lay
B n1 ◑ injur ( sexual partner) she's an easy lay injur c'est une fille facile offensive ; she's a good lay injur elle baise ● bien offensive ; ( sex act) baise ● f ;2 Literat lai m.C adj1 lit ( place) poser ; ( spread out) étaler [rug, blanket, covering] ; ( arrange) disposer ; (ceremonially, as offering) déposer [wreath] ; coucher [baby, patient] ; lay the cards face down posez les cartes face en dessous ; lay the blanket on the ground étalez la couverture sur le sol ; lay the slices of apple on top disposez les pommes coupées en tranches sur le dessus ; she laid the baby in the cot elle a couché le bébé dans le berceau ; to lay the newspaper on the table étaler le journal sur la table ; he laid his hand on my forehead il a posé sa main sur mon front ; he laid his cheek against hers il a mis sa joue contre la sienne ; to lay hands on sth fig ( find) mettre la main sur qch ; to lay hands on sb Relig imposer les mains à qn ;2 ( set for meal) mettre [table, cutlery, crockery] ; to lay the table for lunch mettre la table pour le déjeuner ; to lay the table for four mettre le couvert pour quatre ; to lay the table with the best china disposer la plus belle porcelaine sur la table ; to lay an extra place ajouter un couvert ;4 Constr, Hort, Mil poser [carpet, tiles, bricks, paving, turf, cable, mine, pipe] ; construire [railway, road, sewer] ;5 Zool pondre [egg] ;6 fig ( attribute) porter [charge, accusation] ; déposer [complaint] ; jeter [curse, spell] (on à) ; to lay stress ou emphasis on sth mettre l' accent sur qch ; to lay the blame for sth on sb rejeter la responsabilité de qch sur qn ;9 ◑ ( have sex with) baiser ● avec ; to get laid se faire sauter ●.2 Naut jeter l'ancre (off au large de ; alongside le long de).to lay it on the line ne pas mâcher ses mots ; to lay a finger ou hand on sb ( beat) lever la main sur qn ; ( touch) toucher.■ lay about:▶ lay about [sb] rouer [qn] de coups ; to lay about sb with a stick rouer qn de coups de bâton.■ lay aside:▶ lay aside [sth], lay [sth] aside1 lit ( for another activity) poser [book, sewing, toy] ; ( after one stage in process) mettre [qch] de côté [part-finished dish, model] ;2 fig ( relinquish) abandonner [studies, cares] ; renoncer à [responsibility, principle, feeling, inhibition, doubt].■ lay back:▶ lay back [sth], lay [sth] back coucher [ears, patient] ; poser [head].■ lay before:▶ lay [sth] before sb soumettre [qch] à qn [law, bill] ; exposer [qch] à qn [case, facts, evidence] ; I laid the facts before them je leur ai exposé les faits.■ lay by:▶ lay by [sth], lay [sth] by mettre [qch] de côté [money, provisions].■ lay down:▶ lay down [sth], lay [sth] down4 ( establish) établir [rule, procedure, plan, course of action] ; poser [condition] ; donner [order] ; fixer [price, charge, wage] ; it is laid down that… il est stipulé que… ;6 Wine mettre [qch] en cave [bottles, wine] ;7 ( record) enregistrer [track].■ lay in:▶ lay in [sth] faire provision de ; we've laid in plenty of beer nous avons fait une grande provision de bière ; to lay in supplies of sth s'approvisionner en qch.■ lay into:▶ lay into [sb]1 lit bourrer [qn] de coups ; she laid into me with her umbrella elle m'a donné des coups de parapluie ;2 ○ fig ( abuse) she laid into me elle m'est tombée dessus ○ ; the teacher laid into them for being late le professeur leur est tombé dessus ○ à cause de leur retard.▶ lay off [sb], lay [sb] off ( sack) ( temporarily) mettre [qn] en chômage technique ; ( permanently) licencier ;▶ lay off [sb] ( leave alone) ○ laisser [qn] tranquille.■ lay on:▶ lay on [sth], lay [sth] on1 ( apply) appliquer [paint, plaster, glue] ;2 GB ( install) [workman] installer [gas, electricity, water] ; [owner] faire installer [gas, electricity, water] ;3 ( supply) prévoir [meal, food, service, transport] ;5 ○ fig ( exaggerate) forcer un peu la dose sur ○ [praise, pathos, sarcasm, gratitude, flattery] ; you laid it on a bit (thick) tu as forcé un peu la dose ○.■ lay open:▶ lay [sth] open exposer (to à) ; to lay oneself open to s'exposer à [accusations, criticism, ridicule, exploitation].■ lay out:▶ lay [sth] out, lay out [sth]1 lit (spread out, display) disposer [goods, cards, food] ; ( unfold) étaler [map, garment, fabric] ; ( put ready) préparer [clothes] ;2 ( design) concevoir [building, book, magazine, advertisement] ; mettre [qch] en page [letter, illustrations] ; monter [page] ; dessiner [town, village, garden] ; disposer [buildings, pattern pieces] ;3 ( explain) exposer [reasons, demands, facts, information] ;4 ○ ( spend) débourser [sum of money] ;▶ lay out [sb], lay [sb] out1 ( prepare for burial) faire la toilette mortuaire de [dead person, corpse] ;2 ○ ( knock unconscious) mettre [qn] KO ○.■ lay up:▶ lay up [sth], lay [sth] up2 ( take out of service) désarmer [boat] ;▶ lay [sb] up ( confine to bed) forcer [qn] à s'aliter ; to be laid up être alité ; to be laid up with être au lit avec [illness, injury]. -
7 space
speɪs
1. сущ.
1) а) пространство to save space ≈ оставлять свободное место airspace ≈ воздушное пространство breathing space ≈ передышка;
свободное пространство empty space ≈ пустота, пустое место parking space ≈ место для стоянки office space ≈ офис (помещение) outer space ≈ космическое пространство (вне земной атмосферы) storage space ≈ место для хранения (вещей и т. п.) б) место, площадь
2) расстояние;
протяжение for the space of two kilometers ≈ на протяжении двух километров
3) интервал времени, промежуток, срок This problem should be solved within a short space of time. ≈ Данную проблему необходимо разрешить за короткий срок. in the space of a fortnight ≈ в течение двух недель
4) космос, космическое пространство
5) место, сидение( в поезде, самолете и т. п.)
7) количество строк, отведенное под объявления (в газете, журнале)
8) полигр. шпация
2. гл.
1) а) оставлять промежутки, делать интервалы б) расставлять с промежутками
2) полигр. разбивать на шпации;
набирать в разрядку (часто space out) ∙ space out протяженность;
площадь;
пространство, пределы - a * of ten feet расстояние в 10 футов - this subject is quite beyond the * of this article эта тема выходит далеко за пределы данной статьи место (занимаемое каким-либо предметом) - to clear a * for smth. освободить место для чего-либо - the piano takes up too much * рояль занимает слишком много места - the hall affords an ample * for 200 people в зале могут свободно поместиться 200 человек - parking * for 500 cars место для стоянки 500 автомлбилей - for reasons of * из-за ограниченного объема (отказ от обсуждения вопроса в книге, статье) космос, космическое пространство (тж. outer *) - open * открытый космос( философское) пространство - * and time пространство и время расстояние, промежуток, интервал - a wide * between the rows большие промежутки между рядами - to gaze into vacant * уставиться в (пустое) пространство - the blank *s are words which could not be decyphered пропуски остаются вместо слов, которые не удалось расшифровать интервал (на пишущей машинке) - to type single * печатать через один интервал период времени, промежуток времени - a * of three years промежуток времени в три года, трехлетний период - too short a * between arrival and departure слишком короткий промежуток между приездом и отъездом - after a short * вскоре - within the * of ten years в течение 10 лет - in the * of an hour в течение часа, за час, через час - I cannot, in the limited * alloted to me, discuss... я не смогу в предоставленное мне ограниченное время обсудить... место в газете, газетная площадь - to buy mewspaper * поместить в газете платное объявление - * for the advertisement was donated by the magazine журнал поместил это объявление бесплатно время для выступления по телевидению (продается телекомпаниями;
особ. для рекламы) (сленг) место в жизни;
жизнь( человека) - she liked the * he was in ей понравилось положение, которое он занимал - for a while I was part of his * некоторое время я была частью его жизни - don't impinge on my * не вмешивайся в мою жизнь - there is no * where you are с тобой нельзя жить, ты никому не даешь жить (математика) поле - probability * поле событий( в теории вероятности) (математика) пространство - metric * метрическое пространство (полиграфия) шпация, пробельный материал( полиграфия) пробел( компьютерное) пробел (тж. * character) (американизм) место в общественном транспорте (автобусе) (американизм) место или места в пассажирском самолете - tourist * туристический класс - no * for the next flight на следующий рейс билеты проданы космический - the * age космический век, космическая эра - * science наука о космосе - * biology космическая биология - * centre космический центр - * communication космическая связь, связь в космосе - * dust космическая пыль - * food космическая пища - * laboratory космическая лаборатория - * missile космическая ракета - * propulsion движение в космосе - * target космическая цель - * telemetry космическая телеметрия - * vehicle космический летательный аппарат - * shot (за) пуск в космос - * helmet шлем космонавта, гермошлем - * exploration исследование космоса, космические исследования относящийся к пространству, пространственный;
трехмерный - * axes пространственные координатные оси - * perception (медицина) восприятие пространства оставлять промежутки;
расставлять с промежутками - to * families иметь детей с промежутками в несколько лет;
планировать (свою) семью( полиграфия) набирать вразрядку (тж. * out) делать пропуски, оставлять пустые места (при печатании на машинке) address ~ вчт. адресное пространство address ~ вчт. диапазон адресов advertising ~ место для рекламы space интервал;
промежуток, времени, срок;
after a short space вскоре air ~ воздушное пространство allocating ~ вчт. выделение места allocation ~ вчт. распределяемое пространство back ~ вчт. удаление символа влево cargo ~ грузовое помещение cargo ~ грузовое пространство cargo ~ грузовой трюм checkpoint ~ вчт. область сохранения dead ~ мертвое пространство decision ~ пространство решений device ~ вчт. пространство устройства disk ~ вчт. место на диске disposable storage ~ свободная складская площадь error ~ вчт. пространство ошибок estimation ~ пространство оценок ~ расстояние;
протяжение;
for the space of a mile на протяжении мили ~ место, площадь;
for want of space за недостатком места;
open spaces открытые пространства, пустыри free ~ вчт. свободная память free ~ information вчт. информация о свободном пространстве freight stowage ~ грузовое помещение freight stowage ~ кладовая goal ~ вчт. целевое пространство green ~ зеленая зона green ~ зеленый пояс hard ~ вчт. твердый пробел heap ~ вчт. объем динамической области within the ~ of в течение (определенного промежутка времени) ;
in the space of an hour в течение часа;
через час living floor ~ жизненное пространство loading ~ суд. грузовое пространство name ~ вчт. пространство имен office ~ рабочая площадь конторы ~ место, площадь;
for want of space за недостатком места;
open spaces открытые пространства, пустыри parking ~ место парковки parking ~ место стоянки parking ~ пространство для стоянки probability ~ пространство вероятностей problem ~ пространство состояний range ~ множество значений range ~ пространство значений required ~ вчт. обязательный пробел requirements ~ пространство условий rule ~ пространство правил sample ~ выборочное пространство sample ~ пространство элементарных событий search in problem ~ поиск в пространстве задач search in state ~ поиск в пространстве состояний semantic ~ семантическое пространство single ~ вчт. одиночный пробел solution ~ пространство решений space интервал;
промежуток, времени, срок;
after a short space вскоре ~ интервал ~ количество строк, отведенное под объявления (в газете, журнале) ~ космическое пространство ~ космос, космическое пространство ~ место, сиденье( в поезде, самолете и т. п.) ~ место, площадь;
for want of space за недостатком места;
open spaces открытые пространства, пустыри ~ область ~ оставлять промежутки, расставлять с промежутками ~ пробел ~ вчт. пробел ~ промежуток ~ пропуск ~ пространство;
to vanish into space исчезать ~ пространство ~ полигр. разбивать на шпации;
набирать в разрядку (часто space out) ;
space out: to be spaced out амер. sl. накуриться марихуаны ~ расстояние;
протяжение;
for the space of a mile на протяжении мили ~ расстояние ~ полигр. шпация ~ between buildings расстояние между зданиями ~ полигр. разбивать на шпации;
набирать в разрядку (часто space out) ;
space out: to be spaced out амер. sl. накуриться марихуаны storage ~ вчт. объем памяти storing ~ место для хранения strategy ~ пространство стратегий ~ полигр. разбивать на шпации;
набирать в разрядку (часто space out) ;
space out: to be spaced out амер. sl. накуриться марихуаны trailing ~ вчт. конечный пробел ~ пространство;
to vanish into space исчезать vector ~ векторное пространство virtual ~ вчт. виртуальное пространство warehouse ~ складская площадь white ~ вчт. пробел within the ~ of в течение (определенного промежутка времени) ;
in the space of an hour в течение часа;
через час word ~ вчт. пробел между словами working ~ вчт. рабочая область -
8 space
1. [speıs] n1. 1) протяжённость; площадь; пространство, пределыthis subject is quite beyond the space of this article - эта тема выходит далеко за пределы данной статьи
2) место (занимаемое каким-л. предметом)to clear a space for smth. - освободить место для чего-л.
the hall affords an ample space for 200 people - в зале могут свободно поместиться двести человек
for reasons of space - из-за ограниченного объёма (отказ от обсуждения вопроса в книге, статье и т. п.)
2. космос, космическое пространство (тж. outer space)open /deep/ space - открытый космос
3. филос. пространство4. 1) расстояние, промежуток, интервалthe blank spaces are words which could not be deciphered - пропуски /пустые места/ остаются вместо слов, которые не удалось расшифровать /которые не поддаются расшифровке/
2) интервал ( на пишущей машинке)to type single [double] space - печатать через один интервал [через два интервала]
5. период времени, промежуток времениa space of three years - промежуток времени в три года, трёхлетний период /срок/
too short a space between arrival and departure - слишком короткий промежуток между приездом и отъездом
in the space of an hour - в течение часа, за час, через час
I cannot, in the limited space alloted to me, discuss... - я не смогу в предоставленное мне ограниченное время обсудить...
6. 1) место в газете, газетная площадьspace for the advertisement was donated by the magazine - журнал поместил это объявление бесплатно
2) время для выступления по телевидению (продаётся телекомпаниями; особ. для рекламы)7. сл. место в жизни; жизнь ( человека)she liked the space he was in - ей нравилось положение, которое он занимал
for a while I was part of his space - некоторое время я была частью его жизни
there is no space where you are - ≅ с тобой нельзя жить, ты никому не даёшь жить
8. мат.1) поле2) пространство9. полигр.1) шпация, пробельный материал2) пробел10. вчт. пробел (тж. space character)11. амер.1) место в общественном транспорте (автобусе и т. п.)2) место или места в пассажирском самолёте2. [speıs] a1. космическийthe space age - космический век, космическая эра
space biology [chemistry] - космическая биология [химия]
space communication - космическая связь, связь в космосе
space food [garments] - космическая пища [одежда]
space missile /rocket/ - космическая ракета
space shot - (за)пуск /полёт/ в космос
space helmet - шлем космонавта, гермошлем
space exploration - исследование космоса, космические исследования
2. относящийся к пространству, пространственный; трёхмерный3. [speıs] vspace perception - мед. восприятие пространства
1. оставлять промежутки; расставлять с промежуткамиto space families - иметь детей с промежутками в несколько лет; планировать (свою) семью
2. полигр. набирать вразрядку (тж. space out)3. делать пропуски, оставлять пустые места ( при печатании на машинке) -
9 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
* * *
потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
10 department
сущ.сокр. dept1) эк., упр. отдел, отделение, подразделение, бюро; цех (специализированная часть организации, напр., компании, магазина)grocery department — продовольственный [продуктовый\] отдел ( в магазине)
factory department — отдел [цех\] предприятия
head of department [department head\] — начальник отдела
Syn:See:account department, accounting department 2), advertisement department, advertising department, analysis department, assembling department, audit department, budget department, claims department, compliance department, customer service department, export department, food department 2), headache department, inspection department, investor relations department, new product department, personnel department, planning department, purchasing department, organization department, functional department, segment, service department, shipping department, traffic department, proxy department, department manager 1), department supervisor2)а) гос. упр. департамент, управление, министерство (в Великобритании и некоторых других странах: правительственный орган, специализирующийся на работе в определенной области; входит в название некоторых министерств)Syn:See:Department of State 2), Cabinet Office, Department for Constitutional Affairs, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport 1), Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department for Culture, Media and Sport, Department of State 2)б) гос. упр., амер. министерствоSyn:See:Commerce Department, Department of Agriculture, Department of Commerce, Department of Commerce and Labor, Department of Defense, Department of Education, Department of Energy, Department of Health and Human Services, Department of Homeland Security, Department of Housing and Urban Development, Department of Justice, Department of Labor, Department of State 1), Department of the Interior, Department of the Treasury, Department of Transportation, Department of Veterans Affairs, State Department, Treasury Department, US Department of Commerce, Department of the Army3) общ. область, сфера, отрасль (область знаний кого-л., сфера деятельности или ответственности кого-л.)Cooking is not my department. — Кулинария — это не для меня [это не моя область\].
Paying the bills is not my department. — Оплата счетов — не мое занятие.
Getting the kids to bed is my department. — Укладывать детей спать — моя обязанность.
4) обр. кафедра, факультет (колледжа, университета)Syn:division 1)See:5) гос. упр., франц. департамент ( административный округ во Франции)See:
* * *
департамент, отдел: группа сотрудников компании, которая имеет определенный круг обязанностей.* * *. . Словарь экономических терминов . -
11 retail
1. сущ.1) торг. розница, розничная торговля (предпринимательская деятельность, связанная с продажей товаров и услуг непосредственно конечным потребителям для их личного некоммерческого использования)This is followed by a more detailed description of the IT spending trends in North American retail.
Syn:See:2) торг. розничная продажа (продажа чего-л. в розницу; обычно употребляется с указанием предмета продажи)Moreover, 84 percent of the sales value was generated from marketing wholesale and 16 percent was generated from direct retail to consumers by growers.
restrictions by law on the retail of spirituous liquors — законодательные ограничения на розничную продажу алкогольных напитков
Syn:2. прил.торг. розничныйretail distribution — розничное распределение, распространение в розницу
See:retail account, retail advertisement, retail advertising, retail audit, retail bakery, retail bank, retail banking, retail broker, retail chain, retail channel, retail cluster, retail competition, retail consolidation, retail credit, retail customer, retail dealer, retail discount, retail enterprise, retail trade, retail firm, retail house, retail investor, retail margin, retail marketing, retail merchandising, retail method, retail outlet, retail pack, retail personnel, retail price, retail salesroom, retail service, retail service company, retail service firm, retail services mix, retail store, retail trade, retail trading, retail transaction, retail trend, retail turnover, retail volume3. нареч.торг. в розницу (о купле-продаже товаров мелкими партиями или поштучно у розничных торговцев и по розничным ценам, которые, как правило, выше оптовых)to sell at [by\] retail — продавать в розницу
Ant:4. гл.1) общ. пересказывать, повторять, распространятьSyn:retell, repeat 2)2) торг. продавать(ся) в розницуWe should be able to retail most of these products to overseas customers. — Мы должны суметь распродать большую часть этой продукции за границей.
See:
* * *
розничный, предназначенный для индивидуальных клиентов или конечных потребителей (в отличие от оптового рынка или операций); см. wholesale.* * *. Индивидуальные и институциональные клиенты в отличие от брокеров и дилеров . Инвестиционная деятельность .* * *розница, розничная продажавид торговли по продаже товаров для личного или домашнего пользования в мелких партиях или поштучно -
12 FPA
2) Военный термин: Federal Preparedness Agency, Force Projection Army, failure probability analysis, flight plan approval, focal plane array, force planning analysis4) Сельское хозяйство: Food Providers of America5) Бухгалтерия: Financial Performance Assessment, Full Page Ad6) Страхование: free of particular average7) Грубое выражение: Fuck The Poor Association8) Оптика: focal plane assembly9) Сокращение: Family Planning Association, Floating Point Accelerator, Focal-Plane Array, Foreign Policy Association, Foreign Postal Administration, Foreign Press Association10) Вычислительная техника: акселератор арифметических операций с плавающей точкой, Fast Packet Adaption (FPS, FPR)11) Иммунология: fibrinopeptide12) СМИ: Full Page Advertisement13) Деловая лексика: Final Production Assignment, Financial Plan Analysis14) Охрана труда: Fatality Prevention Audit (FPA is the systematic measurement and validation of a lift employees performance and understanding against a series of specific and attainable procedures)15) Программирование: анализ функциональных точек ( Function Point Analysis)16) Авиационная медицина: Flying Physicians Association17) Энергосистемы: Federal Power Act18) Кинотехника: film pack adapter, АФП, адаптер для фильмпака19) Автодорожное право: field project advisor, региональный советник по проекту20) Общественная организация: Family Parks Association21) Чат: Frequent Post Archive22) НАСА: Facility Planning Area23) Международная торговля: Fee Protection Agreement, Function Point Analysis -
13 ♦ run
♦ run (1) /rʌn/n.1 corsa: She had a shower after her run, ha fatto una doccia dopo la corsa; to go for a run, andare a correre; I try to go for a run three times a week, cerco di andare a correre tre volte la settimana; at a run, di corsa; to break into a run, mettersi a correre; The soldiers went past at a run, i soldati sono passati di corsa; to take the dog for a run, portare il cane a correre; far fare una corsa al cane2 ( sport: atletica) corsa; corsa a piedi: a five kilometre run, una corsa di cinque kilometri; a cross-country run, una corsa campestre; the mile run, la corsa del miglio3 ( di mezzo di trasporto) linea ( di servizio); viaggio; rotta: The ferry was on the Calais-Dover run, il traghetto faceva servizio tra Calais e Dover; There will be more planes on the Milan-London run, ci saranno più aerei sulla rotta Milano-Londra4 viaggio, giro (in macchina): Let's go for a run in the car, andiamo a fare un giro in macchina; Who's doing the school run tomorrow?, chi porta i bambini a scuola domani?5 periodo; serie; ( poesia) ritmo: a run of good luck, un periodo di fortuna; una serie fortunata; unbeaten run, serie utile ( senza avere subito sconfitte); Chelsea's successful run ended on Saturday with a defeat at home, la serie ininterrotta di vittorie del Chelsea si è conclusa sabato con una sconfitta in casa; the run of the metre, il ritmo del verso6 (teatr., cinem.) tenitura; periodo di programmazione; permanenza in cartellone: The play had a long run in the West End, la commedia è rimasta a lungo in cartellone nella West End (a Londra); The show's run has been extended by three months, la programmazione dello spettacolo è stata prolungata di tre mesi7 (ind.) produzione; quantità prodotta8 (polit., ecc.) corsa (fig.); tentativo di ottenere (qc.): to make a run for the Presidency, essere in corsa per la presidenza; Her withdrawal has given her opponent a clear run, il suo ritiro ha lasciato campo libero al suo avversario; to have a practice run, fare una serie di prove9 (fin.) corsa (fig.); assalto (fig.): a run on the dollar, una corsa all'acquisto di dollari; un assalto al dollaro; a run on the bank, una corsa agli sportelli; un assalto alla banca ( da parte dei clienti)10 ( sci) pista; ( anche) discesa, manche: first run, prima manche; DIALOGO → - Skiiing- The lower runs were a bit slushy, la neve sulle piste più basse era sciolta; ski run, pista di sci11 ( baseball) «run» (punto ottenuto raggiungendo la «casa base») ( cricket) «run» ( punto ottenuto correndo tra due basi): ( baseball) to make a home run, fare un fuoricampo ( punto ottenuto quando il battitore manda la palla fuori dalla recinzione); ( cricket) to score a «run», mettere a segno un «run»12 zona recintata; recinto: cattle run, zona recintata per il bestiame; chicken run, recinto per polli; sheep run, recinto per le pecore13 lunghezza; tratto: a five-hundred-foot run of pipe, un tratto di tubatura di cinquecento piedi ( circa 150 metri); cinquecento piedi di tubatura14 – the run, la media: He is different from the ordinary run of mankind, è un uomo che si distingue dalla media della gente15 [u] libero accesso (o uso): The dogs have the run of the house, i cani hanno libero accesso alla casa; to give sb. the run of one's house, mettere la propria casa a disposizione di q.; The tenants have the run of the estate, gli inquilini hanno libero uso della proprietà17 ( di vernice) goccia (colata): Remove any runs before the paint dries, rimuovere le gocce (colate) prima che la vernice sia asciutta18 ( a carte) sequenza di carte dello stesso seme ( di solito, più di cinque; cfr. straight, B, def. 4)20 (zool.) branco ( di pesci che risalgono un fiume); risalita ( dei pesci): a run of salmon, un branco di salmoni21 canaletto in cui scorre l'acqua; ruscelletto; abbeveratoio; vasca22 (mus.) volata23 (aeron.) corsa a terra; rullaggio25 (aeron. mil.) missione; passaggio ( sull'obiettivo); ( anche) (= run-in, run-up) rotta d'approccio, volo d'avvicinamento al bersaglio ( di bombardiere)34 (equit.) trotto veloce; galoppo● (fam.) run-around, atteggiamento dilatorio (o evasivo): to get the run-around, essere tenuto sulla corda, essere menato per il naso; to give sb. the run-around, menare q. per il naso; tenere sulla corda q. □ run-down ► run-down e rundown □ (comput.) run time, tempo di esecuzione ( di un programma): run time error, errore in fase di esecuzione □ ( sport) against the run of play, inaspettatamente; nonostante il predominio degli avversari: Arsenal scored against the run of play, l'Arsenal ha segnato nonostante la partita fosse in mano agli avversari □ (comput.) at run time, in fase di esecuzione; all'esecuzione □ (fam.) fun run, corsa podistica a scopo di beneficenza □ to go on the run, darsi alla fuga (o alla latitanza, alla macchia) □ (fig.) to have had a (good) run for one's money, avere avuto delle belle soddisfazioni: I've had a good run for my money, but now it's time for the younger generation to take over, ho avuto le mie belle soddisfazioni, ma è ora di lasciare il posto ai giovani □ in the long run, a lungo andare; (econ.) a lungo termine; nel lungo periodo □ in the short run, a breve scadenza; (econ.) a breve termine; nel breve periodo □ to make a run for it, tentare la fuga □ on the run, in fuga; in movimento; in corsa: The robbers are still on the run, i rapinatori sono ancora in fuga (o latitanti); They had the enemy on the run, hanno messo il nemico in fuga; I have been on the run all day, sono stato in movimento (o ho corso) tutto il giorno; He made the pass on the run, ha passato la palla in volata □ to take a run at st., fare una corsa verso qc.; She took a run at the fence and jumped straight over, è corsa verso la recinzione e l'ha superata con un salto.run (2) /rʌn/A p. p. di to runB a.(nelle seguenti loc.)● run-of-the mill, comune; dozzinale □ ( di un inserto pubblicitario) run of paper, collocato sulla pagina ( di un giornale) a discrezione della direzione □ run on, (tipogr.) stampato di seguito; ( poesia: di un verso) la cui ultima parola si lega strettamente al verso successivo; che ha l'enjambement.♦ (to) run /rʌn/A v. i.1 correre; fare una corsa: Walk, don't run!, cammina, non correre!; A man came running along the street, un uomo è venuto di corsa per la strada; They ran across the road, hanno attraversato la strada di corsa; Let's run down to the beach, facciamo una corsa alla spiaggia!; It was starting to rain so we ran back inside, stava cominciando a piovere, quindi siamo rientrati di corsa; The boy ran into the house, il ragazzo è corso dentro casa; They ran to my aid, sono corsi in mio aiuto; We ran to see what was happening, siamo corsi a vedere cosa stava succedendo; Sarah ran into the room, Sarah è corsa nella stanza; She ran to meet him, gli è corsa incontro; The children are running about in the park, i bambini scorrazzano nel parco; The guard dog ran at me, il cane da guardia mi è corso contro; to run downstairs [upstairs], scendere [salire] le scale di corsa; to run counter to st., andare contro qc.; to run for the bus, correre per prendere l'autobus; to run for cover (o shelter) correre al riparo; (fam.) Run and get your bag, fila a prendere la borsa; (fam.) Run to the newsstand and get me a paper, will you?, per favore, fa' un salto all'edicola e prendimi un giornale; (fam.) to run all out (o flat out) correre a tutto spiano; to run at full speed, correre a tutta velocità (fam.: a tutta birra)2 ( sport) correre; partecipare a una corsa: I used to run when I was at school, da studente correvo nella squadra di atletica; He's running in the half marathon, corre nella mezza maratona; I run every day except Sunday, corro tutti i giorni tranne la domenica3 ( di strada, muro: di solito to run along, through, ecc.) correre; andare ( in un certo senso): The road runs along a ridge, la strada corre lungo un crinale; A path ran through the forest, un sentiero attraversava la foresta; A high wall runs along the edge of the estate, un alto muro costeggia i confini della proprietà4 ( di macchina, ecc.) funzionare, andare; ( di motore) essere in moto (o acceso): Does the heating run on oil or gas?, il riscaldamento va a gasolio o a gas?; Our new car runs on LPG, la nostra nuova macchina va a GPL; The engine isn't running properly, il motore non funziona bene; Don't leave the engine running, non lasciare il motore acceso; (comput.) The program will run on PC or Mac, il programma funziona sia su PC che su Mac5 ( di veicoli) (andare a) finire: I left the handbrake off and the car ran down the slope, non ho messo il freno a mano e l'auto è finita giù per la discesa; The truck ran onto the pavement, il camion è andato a finire sul marciapiedi6 ( di treni, di navi) viaggiare; andare: Trains to the airport run every hour, i treni per l'aeroporto partono (o passano) ogni ora; The ferry runs between the two ports, il traghetto fa la spola tra i due porti; The ship ran into port, la nave è entrata in porto; to run late [on time], viaggiare con un ritardo [in orario]; The train was running ten minutes late, il treno viaggiava con dieci minuti di ritardo; to run on rails, andare su rotaie7 scorrere: In northern Italy most streams run into the Po River, nell'Italia settentrionale la maggior parte dei corsi d'acqua defluisce nel Po; Tears were running down her cheeks, le scorrevano lacrime sul viso; Wait till the water runs hot, aspetta che scorra l'acqua calda; Don't leave the tap running!, non lasciare aperto il rubinetto!; ( dell'acqua corrente) to run cold, venire fredda ( a forza di scorrere); They were running with sweat, erano in un bagno di sudore8 (fig.) trascorrere; passare: Those summer days ran swiftly, quei giorni d'estate trascorrevano in fretta9 (lett.) spirare: A gentle breeze ran through the tall trees, una lieve brezza spirava fra gli alberi alti10 ( di pensiero, ecc.) ricorrere; ritornare: The tune was running in my head all day, quel motivo mi è frullato in testa tutto il giorno; The idea kept running through my mind, quell'idea mi ricorreva (o mi si presentava) sempre alla mente; Lara's theme had been running through my head all day long, era tutto il giorno che mi frullava nella testa il motivo di Lara11 ( di mormorio, diceria: di solito to run down, among, ecc.) diffondersi; circolare: A murmur ran among the crowd, un mormorio si è diffuso tra la folla; Rumours ran through the village, correvano (o circolavano) delle voci per il paese12 ( di sensazione: di solito to run down, through, ecc.) –: A thrill ran through her at the sound of his voice, un brivido di eccitazione l'ha percorsa quando ha sentito la sua voce; A shiver ran down his back, un brivido di freddo gli è corso lungo la schiena13 decorrere; essere pagabile da ( una certa data): ( banca, ecc.) Interest runs from January 1st, gli interessi decorrono dal 1В° di gennaio14 ( di prezzo, inflazione, ecc.) aver raggiunto; essere: Inflation is running at 4%, l'inflazione ha raggiunto il 4%; The price of oil is running between $80 and $90 a barrel, il prezzo del petrolio è attualmente compreso tra gli 80 e i 90 dollari al barile; The debt was running at an enormous figure, il debito ammontava a una cifra enorme15 durare; (leg.) essere valido (o in vigore): The lease had ten years to run, il contratto di affitto aveva una durata di dieci anni; It's a long film: it runs for three hours, è un film lungo: dura tre ore; DIALOGO → - Considering an evening course- The lessons run till Christmas, le lezioni si tengono fino a Natale; The contract runs until 2015, il contratto è valido fino al 201516 (polit., ecc.) concorrere; candidarsi: He is going to run for Parliament, intende candidarsi per la Camera dei Comuni; Do you think she'll run?, pensi che si candiderà?; He ran against his old allies, si è candidato contro i suoi ex alleati17 ( sport) arrivare ( primo, secondo, ecc.): He ran second, è arrivato secondo ( nella corsa); My horse ran last, il mio cavallo è arrivato ultimo18 fondersi; sciogliersi: It was so hot that butter started to run, era così caldo che il burro cominciava a sciogliersi19 ( di colore, vernice) stingere; colare: The colours ran in the wash and everything came out pink, i colori hanno stinto nel lavaggio e tutto è diventato rosa; My mascara is running, il mio mascara sta colando; The ink ran all over the page, l'inchiostro si è sparso su tutta la pagina22 (teatr., cinem.) essere in programmazione; tenere il cartellone: Agatha Christie's «Mousetrap» has been running for many years in London, la «Trappola per topi» di Agatha Christie tiene il cartellone da molti anni a Londra23 ( radio, TV) essere trasmesso; andare in onda: The series runs for six weeks from next Sunday, la serie va in onda per sei settimane a partire da domenica24 (fig.) andare; svolgersi: After a period of strikes, everything is running smoothly at the factory, dopo un periodo di scioperi, tutto sta andando bene in fabbrica25 ( di una malattia, di una caratteristica, ecc.) essere ereditaria ( in una famiglia, ecc.): Madness runs in his family, c'è un ramo di pazzia nella sua famiglia26 ( di scritta, testo) dire; fare: The song runs like this, la canzone fa così; The message ran: «meet me outside in half an hour», il messaggio diceva: «vediamoci fuori tra mezzora»B v. t.1 dirigere; gestire ( anche comm.): to run a business, dirigere un'azienda; to run the country, governare il paese; to run a shop, gestire un negozio; His mother-in-law runs the household, è sua suocera che dirige la casa; Who is running the contest?, chi organizza la gara?; to run a drugs racket, controllare un racket di droga2 ( sport) fare ( una corsa): to run the mile in five minutes, correre il miglio in cinque minuti; to run a race, fare una corsa ( a piedi)3 mettere in funzione ( una macchina, ecc.): Did you run the dishwasher?, hai messo in funzione (fam.: attaccato) la lavastoviglie?4 ( di solito to run through, along, down, ecc.) passare ( una mano, un dito, ecc.): She ran her fingers through her hair, si è passata le dita nei capelli; She ran a finger along the shelf, ha passato un dito sullo scaffale; to run one's fingers over the keyboard, far scorrere le dita sulla tastiera ( di un pianoforte); to run one's forefinger down a column of figures, controllare una colonna di cifre scorrendole con l'indice5 far scorrere: to run water into the bath tub, far scorrere l'acqua nella vasca da bagno; to run the water until it's hot, far scorrere l'acqua finché non viene calda; Run the tap for a few minutes, fai scorrere l'acqua dal rubinetto per qualche minuto; to run (sb. ) a bath, fare scorrere l'acqua per il bagno (a q.)6 (trasp.) fare andare, effettuare corse di ( autobus, treni, ecc.): to run a special train, mettere un treno straordinario; to run extra trains, far viaggiare treni straordinari; effettuare corse straordinarie ( di metropolitana)7 accompagnare in macchina; dare un passaggio a: to run sb. home [into town], accompagnare q. a casa [in centro] in macchina; I'll run you to the station, ti do un passaggio fino alla stazione8 pubblicare: to run a story [an advertisement], pubblicare una storia [un annuncio pubblicitario]; All the main newspapers ran the story, tutti i principali quotidiani hanno riportato la vicenda9 candidare; presentare come candidato: The party is running over 100 candidates at the next elections, il partito presenta più di 100 candidati alle prossime elezioni11 ( di solito to run through, under, behind, ecc.) far passare; infilare: They ran the cables through the wall, hanno fatto passare i cavi attraverso il muro; to run a thorn into one's finger, conficcarsi una spina nel dito; to run one's sword into sb., trafiggere q. con la spada12 far correre; ( sport) iscrivere a una corsa: to run a horse, far correre un cavallo; to run a horse in the Derby, iscrivere un cavallo al Derby15 contrabbandare: to run arms [liquor], contrabbandare armi [liquori]● (fig.) to come running, essere a disposizione; correre: She comes running every time he calls, corre ogni volta che la chiama □ (naut.) to run before the storm, fuggire la tempesta □ (naut.) to run before the wind, navigare col vento in poppa □ (mil.) to run a blockade, forzare un blocco □ to run a boat down to the water, calare in acqua una barca □ to run a car, mantenere un'automobile: I can't afford to run a car, non posso permettermi (di mantenere) una macchina □ to run cattle, mandare bestiame al pascolo □ to run sb. close, ( sport) incalzare q. alle spalle, tallonare q.; ( sport) piazzarsi alle spalle di q.; (fig.) non essere da meno di q. □ ( anche fig.) to run dry, esaurirsi; prosciugarsi □ to run errands (o messages), fare commissioni; fare ambasciate; fare il fattorino □ to run one's eyes over st., dare un'occhiata (o una scorsa) a qc. □ to run for it, scappare correndo a più non posso □ (fam.) to run it fine, farcela a stento; cavarsela per un pelo (o per un soffio) □ (naut.) to run foul (o afoul) ( with), entrare in collisione (con) □ to be running high –: Tensions were running high, c'era parecchia tensione □ to be running late [early, on time, behind], essere in ritardo [in anticipo, in orario, indietro]: I'm running late, so I'll see you at the restaurant, sono in ritardo, quindi ci vediamo al ristorante; The project was starting to run seriously behind, il progetto cominciava a prendere parecchio ritardo □ to run for one's life, correre per salvarsi la vita □ to run sb. 's life, dirigere la vita di q.: Don't try and run my life!, non cercare di dirigere la mia vita! □ (fin.: di un'azienda) to run at a loss, essere in passivo □ to be running low, diventare scarso: Our food supplies are running low, le nostre provviste di viveri sono diventate scarse □ to be running low on, rimanere con poco: My computer is running low on disk space, al mio computer rimane poco spazio sull'hard disk □ (fig.) to run a mile, scappare a gambe levate: She'd run a mile if he asked her to marry him, se le chiedesse di sposarla, scapperebbe a gambe levate □ ( sport: della palla, di un giocatore) to run out of bounds, uscire dal campo di gioco □ to run out of control, sfuggire di mano; ( di una persona, una situazione, ecc.) diventare ingovernabile □ ( sport: della palla) to run out of play, andare fuori campo □ to run sb. out of town, cacciare q. dalla città □ (fam.) to run sb. ragged, fare a pezzi q., stracciare q. (gli avversari, i nemici) □ to run the rapids, scendere le rapide ( in barca) □ (fam.) to run a red light, passare col rosso ( a un semaforo) □ to run rife, abbondare; ( di una malattia) essere diffusa; ( di una notizia) circolare; ( di una diceria) correre □ to run rings around sb., superare di gran lunga q. □ to run a risk, correre un rischio: He runs the risk of losing his home, corre il rischio di perdere la casa □ to run riot = to run wild ► sotto □ (naut.: del capitano) to run a ship to Boston, portare una nave a Boston □ to run short, finire, venire a mancare: Petrol is running short, sta finendo la benzina □ to run short of, rimanere a corto di: I ran short of money, sono rimasto a corto di soldi □ (fam.) to run the show, comandare; tenere le fila; ( sport) arbitrare in modo plateale □ ( sci) to run slalom gates, fare (o superare) le porte dello slalom □ to run a tab at the bar, pagare tutte le consumazioni alla fine □ (fam.) to run a temperature, avere la febbre □ to run tests [a check], fare degli esami [un controllo]: The doctors are running some tests on him, i medici gli stanno facendo degli esami □ to be up and running, funzionare bene: The new computer system is up and running, il nuovo sistema informatico funziona bene □ to run wild, ( di piante) inselvatichire, inselvatichirsi; (fig.: di persone, dell'immaginazione) scatenarsi □ ( sport) to run with the ball, ( baseball, rugby, ecc.) correre con la palla in mano; ( calcio) correre con la palla al piede □ to try to run before one can walk, mettere il carro davanti ai buoi □ His blood ran cold, gli si è gelato il sangue nelle vene □ This story will run and run, questa storia andrà avanti all'infinito □ Things must run their course, le cose devono seguire il loro corso □ (antiq.) His life has only a few hours to run, gli restano poche ore di vita. -
14 stand
1. intransitive verb,1) stehenwe stood talking — wir standen da und unterhielten uns
2) (have height)he stands six feet tall/the tree stands 30 feet high — er ist sechs Fuß groß/der Baum ist 30 Fuß hoch
3) (be at level) [Aktien, Währung, Thermometer:] stehen (at auf + Dat.); [Fonds:] sich belaufen (at auf + Akk.); [Absatz, Export usw.:] liegen (at bei)4) (hold good) bestehen bleibenmy offer/promise still stands — mein Angebot/Versprechen gilt nach wie vor
5) (find oneself, be)as it stands, as things stand — wie die Dinge [jetzt] liegen
the law as it stands — das bestehende od. gültige Recht
I'd like to know where I stand — (fig.) ich möchte wissen, wo ich dran bin
stand in need of something — einer Sache (Gen.) dringend bedürfen
stand as a Liberal/Conservative — für die Liberalen/Konservativen kandidieren
stand for Parliament — (Brit.) für einen Parlamentssitz kandidieren
7)8) (place oneself) sich stellenstand in the way of something — (fig.) einer Sache (Dat.) im Weg stehen
[not] stand in somebody's way — (fig.) jemandem [keine] Steine in den Weg legen
9) (be likely)2. transitive verb,stand to win or gain/lose something — etwas gewinnen/verlieren können
1) (set in position) stellenstand something on end/upside down — etwas hochkant/auf den Kopf stellen
2) (endure) ertragen; vertragen [Klima]I can't stand the heat/noise — ich halte die Hitze/den Lärm nicht aus
I cannot stand [the sight of] him/her — ich kann ihn/sie nicht ausstehen
he can't stand the pressure/strain/stress — er ist dem Druck/den Strapazen/dem Stress nicht gewachsen
I can't stand it any longer! — ich halte es nicht mehr aus!; see also academic.ru/75052/time">time 1. 1)
3) (undergo) ausgesetzt sein (+ Dat.)stand trial [for something] — [wegen etwas] vor Gericht stehen
4) (buy)3. nounstand somebody something — jemandem etwas ausgeben od. spendieren (ugs.)
1) (support) Ständer, der3) (raised structure, grandstand) Tribüne, die4) (resistance) Widerstand, dertake or make a stand — (fig.) klar Stellung beziehen (for/against/on für/gegen/zu)
5) (standing place for taxi, bus, etc.) Stand, derPhrasal Verbs:- stand by- stand in- stand up* * *[stænd] 1. past tense, past participle - stood; verb1) (to be in an upright position, not sitting or lying: His leg was so painful that he could hardly stand; After the storm, few trees were left standing.) stehen2) ((often with up) to rise to the feet: He pushed back his chair and stood up; Some people like to stand (up) when the National Anthem is played.) (auf)stehen3) (to remain motionless: The train stood for an hour outside Newcastle.) stehen4) (to remain unchanged: This law still stands.) gelten5) (to be in or have a particular place: There is now a factory where our house once stood.) stehen6) (to be in a particular state, condition or situation: As matters stand, we can do nothing to help; How do you stand financially?) liegen7) (to accept or offer oneself for a particular position etc: He is standing as Parliamentary candidate for our district.) bewerben8) (to put in a particular position, especially upright: He picked up the fallen chair and stood it beside the table.) stellen9) (to undergo or endure: He will stand (his) trial for murder; I can't stand her rudeness any longer.) ertragen2. noun1) (a position or place in which to stand ready to fight etc, or an act of fighting etc: The guard took up his stand at the gate; I shall make a stand for what I believe is right.) der Platz2) (an object, especially a piece of furniture, for holding or supporting something: a coat-stand; The sculpture had been removed from its stand for cleaning.) der Ständer3) (a stall where goods are displayed for sale or advertisement.) der Stand4) (a large structure beside a football pitch, race course etc with rows of seats for spectators: The stand was crowded.) die Tribüne5) ((American) a witness box in a law court.) der Zeugenstand•- take the stand- standing 3. noun1) (time of lasting: an agreement of long standing.) die Dauer2) (rank or reputation: a diplomat of high standing.) der Stand•- stand-by4. adjective((of an airline passenger or ticket) costing or paying less than the usual fare, as the passenger does not book a seat for a particular flight, but waits for the first available seat.) stand-by5. adverb(travelling in this way: It costs a lot less to travel stand-by.) stand-by- stand-in- standing-room
- make someone's hair stand on end
- stand aside
- stand back
- stand by
- stand down
- stand fast/firm
- stand for
- stand in
- stand on one's own two feet
- stand on one's own feet
- stand out
- stand over
- stand up for
- stand up to* * *[stænd]I. NOUNto take up a \stand somewhere sich akk irgendwo hinstellenwhat's her \stand on sexual equality? wie steht sie zur Gleichberechtigung?it's her civic duty to take a \stand on civil rights es ist ihre Bürgerpflicht, die Bürgerrechte zu verteidigento take a \stand with sb jdm gegenübertretenI had to take a firm \stand with my son and forbid him to attend that party ich musste meinem Sohn gegenüber hart bleiben und ihm verbieten, diese Party zu besuchento bring sb/sth to a \stand jdm/etw Einhalt gebieten gehmusic/revolving \stand Noten-/Drehständer mcandy/news \stand Süßwaren-/Zeitungsstand mtaxi \stand Taxistand mone-night \stand One-Night-Stand m fam10. AM LAW▪ the \stand der Zeugenstandto take the \stand vor Gericht aussagen12. (group of plants)\stand of clover Büschel nt Klee\stand of trees Baumgruppe f<stood, stood>1. (be upright) stehen\stand against the wall stell dich an die Wand\stand in front of the house stell dich vor das Haus\stand in a straight line! stellen Sie sich in einer Reihe auf!the team will \stand or fall by the success of their new model das Team steht und fällt mit dem Erfolg seines neuen Modells\stand and deliver! ( dated) Hände hoch und Geld her!to \stand guard [or watch] [over sb/sth] [bei jdm/etw] Wache haltenhe felt it necessary to \stand watch over the cash box er hielt es für nötig, die Kasse im Auge zu behaltento \stand on one's hands/head einen Hand-/Kopfstand machento \stand clear [or aside] aus dem Weg gehen, beiseitetretento \stand erect [or tall] aufrecht [o gerade] stehento \stand motionless regungslos dastehento \stand still stillstehenhe \stands over seven feet er misst über sieben Fuß4. (be located) liegenan old hut stood by the river am Fluss stand eine alte Hüttethe train is \standing at platform 8 der Zug steht auf Gleis 8to \stand in sb's way jdm im Weg stehento \stand in the way of sth etw dat im Weg[e] stehen [o hinderlich sein]to \stand open offen stehen5. (have a viewpoint)from where she \stands it seemed reasonable to ask von ihrer Warte aus schien es vernünftig zu fragenhow do you think your chances \stand of being offered the job? wie, glaubst du, stehen deine Chancen, dass man dir die Stelle anbietet?with the situation as it \stands right now... so wie die Sache im Moment aussieht,...to \stand high/low in sb's opinion bei jdm sehr [o hoch] /wenig [o schlecht] angesehen seinto \stand alone beispiellos [o einzigartig] seinto \stand empty [or idle] leer stehento \stand fast [or firm] standhaft sein\stand firm on your decision steh fest zu deinem Entschlussto \stand second/third an zweiter/dritter Stelle stehento \stand accused of murder des Mordes angeklagt seinI \stand corrected ich muss mich korrigieren [o gebe meinen Fehler zu]to \stand to gain [or win] /lose sth wahrscheinlich etw gewinnen/verlieren7. (separate from)▪ to \stand between sb/sth zwischen jdm/etw stehenthe handouts he got from his parents were all that stood between Dan and destitution es waren allein die Zuwendungen, die Dan von seinen Eltern erhielt, was ihn vor völliger Mittellosigkeit bewahrte8. (remain valid) gelten, Bestand habendoes that still \stand? ist das noch gültig?, gilt das noch?his work still \stands as one of the greatest advances in medical theory seine Arbeit gilt immer noch als eine der größten Leistungen in der MedizinNewtonian mechanics stood for over two hundred years die Newton'sche Mechanik galt zweihundert Jahre lang unangefochtento \stand for election sich akk zur Wahl stellen10.▶ to \stand on one's own two feet auf eigenen Füßen stehen▶ to not leave one stone \standing on another keinen Stein auf dem anderen lassen▶ it \stands to reason [that]... es ist logisch [o leuchtet ein], dass...III. TRANSITIVE VERB<stood, stood>▪ to \stand sth somewhere etw irgendwohin hinstellenshe stood the yardstick upright against the wall sie stellte den Messstab gegen die Wandto \stand sth on its head etw auf den Kopf stellen2. (refuse to be moved)to \stand one's ground wie angewurzelt stehen bleiben; (refuse to yield) standhaft bleiben3. (bear)▪ to not [be able to] \stand sth etw nicht ertragen könnenour tent won't \stand another storm unser Zelt wird keinen weiteren Sturm überstehenshe can't \stand anyone touching her sie kann es nicht leiden, wenn man sie anfasstto not be able to \stand the sight of sth den Anblick von etw dat nicht ertragen könnento \stand the test of time die Zeit überdauern4. (pay for)▪ to \stand sb sth jdm etw ausgeben [o spendieren]Catherine stood us all a drink Catherine lud uns alle zu einem Drink einto \stand bail for sb für jdn Kaution stellen [o Sicherheit leisten5. ( fam)to \stand a chance of doing sth gute Aussichten haben, etw zu tun6. LAW7.▶ to \stand sb in good stead jdm von Nutzen [o Vorteil] sein* * *[stnd] vb: pret, ptp stood1. nmy stand is that... — ich stehe auf dem Standpunkt, dass..., ich vertrete die Einstellung, dass...
to take a stand (on a matter) — (zu einer Angelegenheit) eine Einstellung vertreten
to make a stand (lit, fig) — sich widersetzen, Widerstand leisten
that was their last stand — das war ihr letztes Gefecht
3) (= taxi stand) Stand m5) (= furniture, lamp stand, music stand) Ständer m6) (= market stall etc) Stand m7) (= band stand) Podium nt9) (esp US FOREST) (Baum)bestand m2. vtSee:→ stead, head2) (= withstand) pressure, close examination etc (= object) standhalten (+dat); (person) gewachsen sein (+dat); test bestehen; climate vertragen; heat, noise ertragen, aushalten; loss, cost verkraften3) (inf: put up with) person, noise, interruptions etc aushaltenI can't stand being kept waiting —
4) (Brit inf= treat)
to stand sb a drink/a meal — jdm einen Drink/ein Essen spendieren5)3. vi1) (= be upright) stehen; (= get up) aufstehendon't just stand there(, do something)! — stehen Sie nicht nur( dumm) rum, tun Sie was! (inf)
we stood talking —
stand and deliver! (old, hum) — anhalten, her mit dem Zeug! (inf)
See:3) (= be situated) stehenit has stood there for 600 years — es steht da schon seit 600 Jahren
5)See:→ also stand for6) (= continue to be valid offer, argument, promise) gelten; (objection, contract) gültig bleiben; (decision, record, account) stehen8) (fig= be in a position)
we stand to lose/gain a lot — wir können sehr viel verlieren/gewinnenwhat do we stand to gain by it? — was springt für uns dabei heraus? (inf), was bringt uns (dat) das ein?
9) (fig= be placed)
how do we stand? — wie stehen wir?I'd like to know where I stand (with him) — ich möchte wissen, woran ich (bei ihm) bin
as it stands — so wie die Sache aussieht
to stand accused of sth — einer Sache (gen) angeklagt sein
10) (fig= be, continue to be)
to stand firm or fast — festbleibento stand ready —
to stand (as) security for sb — für jdn bürgen
11)* * *stand [stænd]A s1. a) Stehen nb) Stillstand m, Halt m2. a) (Stand)Platz m, Standort mb) fig Standpunkt m:take a stand Stellung beziehen (on zu);take a common stand einen gemeinsamen Standpunkt einnehmen3. fig Eintreten n:make a stand for sich einsetzen für4. a) (Zuschauer)Tribüne fb) Podium n5. JUR US Zeugenstand m:on the stand im Zeugenstand;a) den Zeugenstand betreten,b) als Zeuge aussagen6. WIRTSCH (Verkaufs-, Messe) Stand m7. Stand(platz) m (für Taxis)8. (Kleider-, Noten- etc) Ständer m9. Gestell n, Regal n10. a) Stativ nb) Stütze f11. (Baum)Bestand m12. AGR Stand m (des Getreides etc), (zu erwartende) Ernte:stand of wheat stehender WeizenB v/i prät und pperf stood [stʊd]1. a) allg stehen:as there were no seats left, we had to stand;don’t just stand there, help me! steh nicht herum, hilf mir!;on in dat)( → B 4);stand or fall by stehen und fallen mit;stand gasping keuchend dastehen;stand on one’s heada) einen Kopfstand machen, kopfstehen,b) fig (vor Freude etc) kopfstehen;stand on one’s hands einen Handstand machen;stand to lose (to win) (mit Sicherheit) verlieren (gewinnen);how are things standing? wie stehen die Dinge?;how do we stand in comparision to …? wie stehen wir im Vergleich zu …?;the wind stands in the west der Wind weht von Westen;stand well with sb mit jemandem gut stehen, sich mit jemandem gut stellen;leave sb (sth) standing Br umg jemanden (etwas) in den Schatten stellen; → attention 4, foot A 1, leg Bes Redewc) aufstehen3. sein:stand! halt!;stand fast! MIL Br stillgestanden!, US Abteilung halt! ( → B 1);stand still for US → C 75. bleiben:stand neutral, etc;and so it stands und dabei bleibt es6. sich stellen, treten:stand clear zurücktreten (of von);stand clear of auch den Eingang etc frei machen;stand on the defensive sich verteidigen;8. sich behaupten, bestehen ( beide:against gegen):stand through sth etwas überstehen oder -dauern9. fig festbleiben10. (weiterhin) gelten:my offer stands mein Angebot gilt nach wie vor oder bleibt bestehen;let sth stand etwas gelten oder bestehen bleiben lassenC v/t1. stellen (on auf akk):stand a plane on its nose FLUG einen Kopfstand machen;stand sth on its head fig etwas auf den Kopf stellen2. standhalten (dat), aushalten:he can’t stand the climate er kann das Klima nicht (v)ertragen;I couldn’t stand the pain ich konnte den Schmerz nicht aushalten oder ertragen;she couldn’t stand the pressure sie war dem Druck nicht gewachsen;I can’t stand him ich kann ihn nicht ausstehen oder leiden;I can’t stand being told ( oder people telling me) what to do ich kann es nicht ausstehen oder leiden, wenn man mir Vorschriften macht; → heat A 1 a, racket2 A 4, sight A 23. sich etwas gefallen lassen, dulden, ertragen:I won’t stand that any longer das lasse ich mir nicht länger bieten6. a) Pate stehen7. umga) aufkommen fürb) (jemandem) ein Essen etc spendieren:stand a drink einen ausgeben oder spendieren;8. eine Chance haben* * *1. intransitive verb,1) stehenstand in a line or row — sich in einer Reihe aufstellen; (be standing) in einer Reihe stehen
he stands six feet tall/the tree stands 30 feet high — er ist sechs Fuß groß/der Baum ist 30 Fuß hoch
3) (be at level) [Aktien, Währung, Thermometer:] stehen (at auf + Dat.); [Fonds:] sich belaufen (at auf + Akk.); [Absatz, Export usw.:] liegen (at bei)4) (hold good) bestehen bleibenmy offer/promise still stands — mein Angebot/Versprechen gilt nach wie vor
5) (find oneself, be)as it stands, as things stand — wie die Dinge [jetzt] liegen
the law as it stands — das bestehende od. gültige Recht
I'd like to know where I stand — (fig.) ich möchte wissen, wo ich dran bin
stand in need of something — einer Sache (Gen.) dringend bedürfen
6) (be candidate) kandidieren ( for für)stand as a Liberal/Conservative — für die Liberalen/Konservativen kandidieren
stand for Parliament — (Brit.) für einen Parlamentssitz kandidieren
7)8) (place oneself) sich stellenstand in the way of something — (fig.) einer Sache (Dat.) im Weg stehen
[not] stand in somebody's way — (fig.) jemandem [keine] Steine in den Weg legen
9) (be likely)2. transitive verb,stand to win or gain/lose something — etwas gewinnen/verlieren können
1) (set in position) stellenstand something on end/upside down — etwas hochkant/auf den Kopf stellen
2) (endure) ertragen; vertragen [Klima]I can't stand the heat/noise — ich halte die Hitze/den Lärm nicht aus
I cannot stand [the sight of] him/her — ich kann ihn/sie nicht ausstehen
he can't stand the pressure/strain/stress — er ist dem Druck/den Strapazen/dem Stress nicht gewachsen
I can't stand it any longer! — ich halte es nicht mehr aus!; see also time 1. 1)
3) (undergo) ausgesetzt sein (+ Dat.)stand trial [for something] — [wegen etwas] vor Gericht stehen
4) (buy)3. nounstand somebody something — jemandem etwas ausgeben od. spendieren (ugs.)
1) (support) Ständer, der2) (stall; at exhibition) Stand, der3) (raised structure, grandstand) Tribüne, die4) (resistance) Widerstand, dertake or make a stand — (fig.) klar Stellung beziehen (for/against/on für/gegen/zu)
5) (standing place for taxi, bus, etc.) Stand, derPhrasal Verbs:- stand by- stand in- stand up* * *(microphone) n.Stativ -e n. n.Gestell -e n.Stand ¨-e m.Ständer - m. (one's) trial expr.sich vor Gericht verantworten ausdr. (up) for expr.eintreten für ausdr. (to tolerate) v.ertragen prät. v.(§ p.,p.p.: stood)= andauern v.stehen v.(§ p.,pp.: stand, gestanden) -
15 lay out
lay [something] out, lay out [something]2) ( design) concevoir [building, book, advertisement]; mettre [quelque chose] en page [letter, illustrations]; monter [page]; dessiner [town, garden]3) ( explain) exposer [reasons, demands, facts]4) (colloq) ( spend) débourser [sum]lay out [somebody], lay [somebody] out5) ( prepare for burial) faire la toilette mortuaire de [person]6) (colloq) ( knock unconscious) mettre [quelqu'un] KO (colloq) -
16 call
A n1 Telecom appel m (téléphonique) (from de) ; business call appel professionnel ; private ou personal call appel privé ; (tele)phone call appel m (téléphonique) ; I have a call for you j'ai un appel pour vous ; to make a call appeler, téléphoner ; to make a call to Italy appeler l'Italie, téléphoner en Italie ; to receive/take a call recevoir/prendre un appel ; to give sb a call appeler qn ; to return sb's call rappeler qn ; to put a call through to sb passer un appel à qn ;3 ( summons) appel m, this is the last call for passengers to Berlin Aviat ceci est le dernier appel pour les passagers à destination de Berlin ; this is your ten minute call Theat en scène dans dix minutes ; to put out a call for sb ( over public address) faire appeler qn ; ( over radio) lancer un appel à qn ; the Red Cross has put out a call for blankets la Croix Rouge a lancé un appel pour obtenir des couvertures ;4 ( visit) visite f ; social call visite f de courtoisie ; to make ou pay a call lit rendre visite (on à) ; to pay a call euph aller aux toilettes ; to return sb's call rendre sa visite à qn ;5 ( demand) demande f ; the strikers' call for a pay rise la demande d'augmentation de salaire de la part des grévistes ; there were calls for his resignation sa démission a été réclamée ; a call for reform une demande de réforme ; she has many calls on her time elle est très sollicitée ; there's no call for it Comm il n'y a pas de demande (pour cet article) ; we don't get much call for that nous n'avons guère de demande pour cela ; to have first call on sth avoir la priorité sur qch ;6 ( need) there's no call for sth/to do il n'y a pas de raison pour qch/de faire ; there was no call for her to say that elle n'avait aucune raison or aucun besoin de dire cela ;8 Sport décision f ;9 Fin ( for repayment of loan) demande f de remboursement ; ( request) appel m ; ( right to buy) option f d'achat ; money at ou on call argent à court terme or au jour le jour ; on three months' call à trois mois ; payable at call remboursable sur présentation or à vue ; a call for capital/tenders un appel de fonds/d'offres ;B vtr1 ( say loudly) ( also call out) appeler [name, number] ; crier [answer, instructions] ; annoncer [result] ; Games parier [heads, tails] ; annoncer [flight] ; to call the register Sch faire l'appel ; he called (out) ‘Goodbye’ il a crié ‘au revoir’ ;2 ( summon) appeler [lift] ; ( by shouting) appeler [person, animal, witness] ; ( by phone) appeler [person, police, taxi] ; ( by letter) convoquer [applicant, candidate] ; he was called before the committee il a été convoqué devant la commission ; the boss called me into his office le chef m'a fait venir dans son bureau ; the police were called to the scene la police a été appelée sur les lieux ; I've called you a taxi je vous ai appelé un taxi ; come when you're called venez quand on vous appelle ; call the next witness appelez le témoin suivant ; you may be called to give evidence il se peut que vous soyez convoqué pour témoigner ;3 ( telephone) ( also call up) appeler [person, institution, number] (at à ; from de) ; don't call us, we'll call you hum (n'appelez pas) nous vous appellerons ;4 ( give a name) appeler [person, baby, animal, place, product] (by par) ; intituler [book, film, music, play] ; she prefers to be called by her maiden name elle préfère qu'on l'appelle par son nom de jeune fille ;6 ( waken) réveiller [person] ; what time shall I call you in the morning? à quelle heure voulez-vous que je vous réveille? ;7 ( describe as) to call sb stupid/a liar traiter qn d'imbécile/de menteur/-euse ; I wouldn't call it spacious/beautiful je ne dirais pas que c'est vaste/beau ; do you call that plate clean? tu appelles ça une assiette propre? ; it's not what you'd call an exciting film on ne peut pas dire que ce film soit passionnant ; it's what you might call a delicate situation c'est ce qui s'appelle une situation délicate ; call that a garden ○ ! tu appelles ça un jardin! ; call it what you will appelle ça comme tu veux ; parapsychology or whatever they ou you call it ○ la métapsychologie ou quelque chose dans ce goût-là ○ ; (let's) call it £5 disons cinq livres sterling ; he hasn't a place to call his own il n'a pas de chez-lui ;8 Sport [referee, linesman] déclarer ; the linesman called the ball in le juge de ligne a déclaré que la balle était bonne ;9 Fin demander le remboursement de [loan] ;10 Comput appeler [file, program].C vi1 ( cry out) ( also call out) [person, animal] appeler ; ( louder) crier ; [bird] crier ; London calling Radio ici Londres ;2 ( telephone) appeler ; where are you calling from? d'où appelez-vous? ; I'm calling about your advertisement j'appelle au sujet de votre annonce ; thank you for calling merci d'avoir appelé ; please call back in an hour rappelez dans une heure s'il vous plaît, veuillez rappeler dans une heure fml ; to call home appeler chez soi or à la maison ; who's calling? qui est à l'appareil? ;3 ( visit) passer ; to call at [person] passer chez [person, shop] ; [person] passer à [bank, library, town] ; [train] s'arrêter à [town, station] ; [boat] faire escale à [port] ; the London train calling at Reading and Slough le train à destination de Londres desservant les gares de Reading et Slough ;4 (tossing coins, racquet) parier ; you call, heads or tails? à toi de parier, pile ou face?D v refl to call oneself se faire appeler [Smith, Bob] ; ( claim to be) se dire, se prétendre [poet, designer] ; he calls himself a writer but… il se dit or se prétend écrivain mais… ; call yourself a sailor ○ ? et tu te prétends marin? ; I am proud to call myself European je suis fier d'être européen.it was a close call c'était de justesse.■ call away:▶ call [sb] away appeler ; to be called away être obligé de s'absenter.■ call back:1 ( on phone) rappeler ;2 ( return) repasser ;▶ call [sb] back1 (summon by shouting, phone back) rappeler [person] ;2 ( recall) rappeler [representative, diplomat].■ call by passer.■ call down:▶ call down ( shout from above) appeler ;▶ call down [sth], call [sth] down appeler [blessing, curse, vengeance] (on sur).■ call for:▶ call for [sth]2 ( demand) [person] demander [food, drink, equipment, tool] ; [report, article, politician, protesters] réclamer [changes, improvements] ; they are calling for talks to be extended ils réclament la prolongation des négociations ;3 ( require) [situation, problem, conditions] exiger [treatment, skill, action, understanding] ; nécessiter [change, intervention, improvements] ; this calls for a celebration! ça se fête! ; that was not called for c'était déplacé ;■ call forth littér:▶ call forth [sth], call [sth] forth susciter.■ call in:▶ call in1 ( visit) passer ;▶ call in [sb], call [sb] in2 ( send for) faire appel à [expert, police, engineer] ;▶ call in [sth], call [sth] in1 ( recall) demander le retour de [library book, ticket, surplus, supplies] ; retirer [qch] de la circulation [currency] ; retirer [qch] du commerce [product] ;2 Fin demander le remboursement de [loan].■ call off:▶ call off [sth], call [sth] off1 lit rappeler [dog, attacker] ;2 fig ( halt) interrompre [arrangement, deal, plan, search, investigation, strike] ; ( cancel) annuler [show, meeting, wedding] ; to call off one's engagement rompre ses fiançailles ; to call off a strike annuler un ordre de grève ; let's call the whole thing off laissons tomber.■ call on:▶ call on [sb/sth]2 ( invite) demander à [speaker, lecturer] (to do de faire) ;3 ( urge) demander à (to do de faire) ; ( stronger) enjoindre fml (to do de faire) ; he called on his colleagues to oppose it il a demandé à ses collègues de s'y opposer ;4 (appeal to, resort to) s'adresser à [person] ; avoir recours à [services] ; faire appel à [moral quality] ; neighbours she can call on des voisins à qui elle peut s'adresser ; we will call on your services nous aurons recours à vos services ; you will have to call on all your patience and courage il faudra faire appel à toute ta patience et tout ton courage.■ call out:▶ call out [sb], call [sb] out1 ( summon outside) appeler ; the teacher called me out to the front of the class le professeur m'a fait venir devant le reste de la classe ;2 ( send for) appeler [expert, doctor, emergency service, repairman, troops] ;3 Ind [union] lancer un ordre de grève à [members] ; to call sb out on strike lancer un ordre de grève à qn ;▶ call [sth] out, call out [sth] appeler [name, number].■ call over:▶ call over to [sb] appeler ;▶ call [sb] over appeler.■ call round ( visit) venir.■ call up:▶ call up appeler ;▶ call up [sb/sth], call [sb/sth] up1 ( on phone) appeler ;2 ( summon) appeler [reserves, reinforcements] ; appeler [qn] sous les drapeaux [soldier] ; invoquer [ghost, spirit] ;3 ( evoke) rappeler [memory, past event, scene] ;4 Comput appeler (à l'écran), afficher [data, file, menu] ;5 Sport sélectionner [player]. -
17 from
from [frəm, stressed frɒm](a) (indicating starting point → in space) de;∎ Einstein came to this country from Germany Einstein a quitté l'Allemagne pour s'établir ici;∎ her parents came from Russia ses parents venaient de Russie;∎ where's your friend from? d'où est ou vient votre ami?;∎ I've just come back from there j'en reviens;∎ there are no direct flights from Hobart il n'y a pas de vol direct à partir d'Hobart;∎ the 11:10 from Cambridge le train de 11 heures 10 en provenance de Cambridge;∎ the airport is about 15 kilometres from the city centre l'aéroport se trouve à 15 kilomètres environ du centre-ville;∎ it rained all the way from Calais to Paris il a plu pendant tout le trajet de Calais à Paris;∎ I saw him from a long way off je l'ai vu de loin;∎ it takes fifteen minutes from here to my house il faut quinze minutes pour aller d'ici à chez moi;∎ from town to town de ville en ville(b) (indicating starting point → in time) de, à partir de, depuis;∎ from now on désormais, dorénavant;∎ from that day depuis ce jour, à partir de ce jour;∎ from morning till night du matin au soir;∎ from the age of four à partir de quatre ans;∎ she was unhappy from her first day at boarding school elle a été malheureuse dès son premier jour à l'internat;∎ from the start dès ou depuis le début;∎ a week from today dans huit jours;∎ where will we be a year from now? où serons-nous dans un an?;∎ she remembered him from her childhood elle se souvenait de lui dans son enfance;∎ we've got food left over from last night nous avons des restes d'hier soir(c) (indicating starting point → in price, quantity) à partir de;∎ potatoes from 50 pence a kilo des pommes de terre à partir de 50 pence le kilo;∎ knives from £2 each des couteaux à partir de 2 livres la pièce;∎ the price has been increased from 50 pence to 60 pence on a augmenté le prix de 50 pence à 60 pence;∎ 6 from 14 is 8 6 ôté de 14 donne 8;∎ we went from three employees to fifteen in a year nous sommes passés de trois à quinze employés en un an;∎ the bird lays from four to six eggs l'oiseau pond de quatre à six œufs;∎ every flavour of ice-cream from vanilla to pistachio tous les parfums de glace de la vanille à la pistache(d) (indicating origin, source) de;∎ who's the letter from? de qui est la lettre?;∎ from… (on letter, parcel) expéditeur/expéditrice…;∎ don't tell her that the flowers are from me ne lui dites pas que les fleurs viennent de moi;∎ tell her that from me dites-lui cela de ma part;∎ I got a phone call from her yesterday j'ai reçu un coup de fil d'elle hier;∎ he got the idea from a book he read il a trouvé l'idée dans un livre qu'il a lu;∎ where did you get the ring from? où avez-vous eu la bague?;∎ you can get a money order from the post office vous pouvez avoir un mandat à la poste;∎ I bought my piano from a neighbour j'ai acheté mon piano à un voisin;∎ you mustn't borrow money from them vous ne devez pas leur emprunter de l'argent;∎ she stole some documents from the ministry elle a volé des documents au ministère;∎ who stole the key from her? qui lui a volé la clef?;∎ I heard about it from the landlady c'est la propriétaire qui m'en a parlé;∎ a scene from a play une scène d'une pièce;∎ a quotation from Shakespeare une citation tirée de Shakespeare;∎ he translates from English into French il traduit d'anglais en français;∎ she still has injuries resulting from the crash elle a encore des blessures qui datent de l'accident;∎ she's been away from work for a week ça fait une semaine qu'elle n'est pas allée au travail;∎ they returned from their holidays yesterday ils sont rentrés de vacances hier;∎ the man from the Inland Revenue le monsieur du fisc(e) (off, out of)∎ she took a book from the shelf elle a pris un livre sur l'étagère;∎ he drank straight from the bottle il a bu à même la bouteille;∎ she drew a gun from her pocket elle sortit un revolver de sa poche;∎ he took a beer from the fridge il a pris une bière dans le frigo;∎ guaranteed to remove stains from all surfaces (in advertisement) enlève les taches sur toutes les surfaces(f) (indicating position, location) de;∎ from the top you can see the whole city du haut on voit toute la ville;∎ you get a great view from the bridge on a une très belle vue du pont;∎ the rock juts out from the cliff le rocher dépasse de la falaise(g) (indicating cause, reason)∎ you can get sick from drinking the water vous pouvez tomber malade en buvant l'eau;∎ his back hurt from lifting heavy boxes il avait mal au dos après avoir soulevé des gros cartons;∎ I guessed she was Australian from the way she spoke j'ai deviné qu'elle était australienne à sa façon de parler;∎ I know him from seeing him at the club je le reconnais pour l'avoir vu au cercle;∎ he died from grief il est mort de chagrin;∎ to act from conviction agir par conviction∎ they are made from flour ils sont faits à base de farine;∎ Calvados is made from apples le calvados est fait avec des pommes;∎ she played the piece from memory elle joua le morceau de mémoire;∎ I speak from personal experience je sais de quoi je parle(i) (judging by) d'après;∎ from the way she talks you'd think she were the boss à l'entendre, on croirait que c'est elle le patron;∎ from the way she sings you'd think she were a professional à l'entendre chanter on dirait que c'est son métier;∎ from his looks you might suppose that… à le voir on dirait que…;∎ from what I can see… à ce que je vois…;∎ from what I gather… d'après ce que j'ai cru comprendre…(j) (in comparisons) de;∎ it's no different from riding a bike c'est comme faire du vélo;∎ how do you tell one from the other? comment les reconnais-tu l'un de l'autre?(k) (indicating prevention, protection) de;∎ she saved me from drowning elle m'a sauvé de la noyade;∎ we sheltered from the rain in a cave nous nous sommes abrités de la pluie dans une caverne;∎ they were hidden from view on ne les voyait pas -
18 pet
1 noun∎ we don't keep pets nous n'avons pas d'animaux à la maison;∎ he keeps a snake as a pet il a un serpent apprivoisé;∎ sorry, no pets (sign, in advertisement) les animaux ne sont pas admis∎ the teacher's pet le (la) chouchou(oute) du prof∎ how are you, pet? comment ça va, mon chou?;∎ be a pet and close the door tu seras un chou de fermer la porte;∎ she's a real pet elle est adorable□∎ to be in a pet être de mauvais poil ou en rogne(a) (hawk, snake etc) apprivoisé;∎ they have a pet budgerigar/hamster ils ont une perruche/un hamster chez eux∎ it's my pet ambition to write a novel ma grande ambition, c'est d'écrire un roman□ ;∎ Lauren is the teacher's pet pupil Lauren est la chouchoute du prof;∎ his pet subject or pet topic son dada(b) (stroke → animal) câliner, caresserfamiliar (sexually) se caresser□►► pet food aliments mpl pour animaux (domestiques);pet hate bête f noire;pet name surnom m affectueux;∎ her pet name for him was "honeybun" elle l'appelait "honeybun";American pet peeve bête f noire;pet shop magasin m d'animaux domestiques, animalerie f;pet sitter garde mf d'animaux familiers -
19 rush
rush [rʌʃ]précipitation ⇒ 1 (a) ruée ⇒ 1 (b), 1 (c) heure de pointe ⇒ 1 (d) attaque ⇒ 1 (e) expédier ⇒ 3 (a) faire à la hâte ⇒ 3 (a) bousculer ⇒ 3 (b) presser ⇒ 3 (b) attaquer ⇒ 3 (c) transporter d'urgence ⇒ 3 (d) se précipiter ⇒ 4 (a) se ruer ⇒ 4 (a) s'engouffrer ⇒ 4 (b)1 noun∎ to do sth in a rush faire qch à la hâte;∎ to be in a rush être (très) pressé;∎ what's the rush? pourquoi tant de précipitation?;∎ there's no (great) rush rien ne presse;∎ it'll be a bit of a rush, but we should make it il faudra se dépêcher mais on devrait y arriver;∎ in the rush to finish the article, he forgot to check the spelling dans sa hâte de terminer l'article, il a oublié de vérifier l'orthographe;∎ we left in such a rush that… nous sommes partis avec une telle précipitation que…;∎ your essay was written in too much of a rush vous avez fait votre dissertation à la va-vite(b) (dash, stampede) ruée f, bousculade f;∎ there was a rush for the door tout le monde s'est rué ou précipité vers la porte;∎ he made a rush for the exit il s'est rué ou précipité vers la sortie;∎ I lost a shoe in the rush j'ai perdu une chaussure dans la bousculade;∎ let's leave before the rush starts partons avant la bousculade∎ there was a rush for the papers on s'arrachait les journaux;∎ there's been a rush on or for tickets les gens se sont rués sur les billets;∎ there's a rush on that particular model ce modèle est très demandé(d) (busy period) heure f de pointe ou d'affluence;∎ the six o'clock rush la foule de dix-huit heures;∎ I try to avoid the lunchtime rush j'essaie d'éviter la foule de l'heure du déjeuner;∎ we had a rush (of customers) in the afternoon les clients sont arrivés en masse l'après-midi;∎ the holiday rush (leaving) les grands départs mpl en vacances; (returning) les embouteillages mpl des retours de vacances∎ to make a rush at or for sb se jeter sur qn(f) (surge → of water) jaillissement m; (→ of air) bouffée f; (→ of emotion, nausea) accès m, montée f;∎ I could hear nothing above the rush of water le bruit de l'eau (qui bouillonnait) m'empêchait d'entendre quoi que ce soit;∎ she had a rush of blood to the head le sang lui est monté à la tête∎ the floor is covered with rush matting des nattes (de jonc) recouvrent le sol∎ familiar I got a real rush from that coffee ce café m'a donné un coup de fouet;∎ to get a head rush avoir la tête qui tourne∎ it's a rush job for Japan c'est un travail urgent pour le Japon∎ I'm afraid it's a bit of a rush job je suis désolé, le travail a été fait un peu vite ou a été un peu bâclé(c) (busy → period) de pointe, d'affluence∎ I don't like having to rush my work je n'aime pas devoir expédier mon travail;∎ they had obviously rushed the work à l'évidence, ils avaient travaillé trop vite;∎ I'll rush it off on the computer l'ordinateur me fera ça en deux minutes;∎ don't rush your food ne mange pas trop vite;∎ a horse that rushes its fences un cheval qui se précipite sur les obstacles avec trop d'impétuosité;∎ figurative don't rush your fences! réfléchissez donc!∎ don't rush me! ne me bouscule pas!;∎ to rush sb into sth or doing sth forcer qn à faire qch à la hâte;∎ don't be rushed into signing ne signez pas sous la pression;∎ let's not rush things ne nous précipitons pas∎ a group of prisoners rushed the guards un groupe de prisonniers s'attaqua aux gardiens∎ the injured were rushed to hospital les blessés ont été transportés d'urgence à l'hôpital;∎ they rushed a first aid team to the site ils ont envoyé en toute hâte une équipe de premiers secours sur les lieux;∎ please rush me your new catalogue veuillez me faire parvenir au plus vite votre nouveau catalogue∎ how much did they rush you for that? combien est-ce qu'ils t'ont fait cracher pour ça?∎ I rushed home after work je me suis précipité chez moi après le travail;∎ people rushed out of the blazing house les gens se ruèrent hors de la maison en flammes;∎ there's no need to rush pas besoin de se presser;∎ passers-by rushed to help the injured man des passants se sont précipités au secours du blessé;∎ he came rushing down the stairs il a dégringolé l'escalier;∎ I must rush il faut que je me dépêche;∎ the dog rushed at me le chien s'est précipité ou jeté sur moi;∎ a group of demonstrators rushed at the speaker un groupe de manifestants se rua sur l'orateur;∎ to rush forward se précipiter (en avant);∎ he rushed past il est passé à toute allure;∎ proverb fools rush in (where angels fear to tread) = agir sans réfléchir peut avoir des conséquences fâcheuses∎ the cold water rushed over her bare feet l'eau froide déferla sur ses pieds nus;∎ I could hear the wind rushing through the trees j'entendais le vent s'engouffrer dans les branches;∎ the blood rushed to her head le sang lui est monté à la tête;∎ I felt the blood rush to my face j'ai senti le sang me monter au visage∎ he rushed for 137 yards il a fait une course de 137 yards avec le ballonCinema rushes mpl, épreuves fpl de tournage►► rush candle chandelle f à mèche de jonc;rush hour heure f de pointe ou d'affluence;∎ I never travel at rush hour je ne me déplace jamais aux heures de pointe;rush job travail m de première urgence;rush light chandelle f à mèche de jonc;rush mat natte f (de jonc);rush order commande f urgente;American University rush week = semaine pendant laquelle les associations d'étudiants américains essaient de recruter de nouveaux membrescourir çà et là;∎ stop rushing about! arrête de courir dans tous les sens!(person) emmener d'urgencepartir précipitamment;∎ do you have to rush away? est-ce qu'il faut vraiment que vous partiez aussi vite?entrer précipitamment ou à toute allure;∎ figurative you always rush in without thinking first tu fonces toujours tête baissée sans réfléchir∎ to rush into a room entrer précipitamment ou faire irruption dans une pièce;∎ figurative to rush into things agir sans réfléchir;∎ now don't rush into anything ne va pas foncer tête baissée;∎ to rush into a decision prendre une décision à la hâte;∎ to rush into marriage/divorce se marier/divorcer trop vite∎ to rush sb into sth forcer qn à faire qch trop vite;∎ to be rushed into doing sth être obligé ou contraint à faire qch précipitamment;∎ to be rushed into a decision/answer être contraint à ou obligé de prendre une décision/donner une réponse à la hâte;∎ don't let yourself be rushed into anything ne te sens pas obligé de faire quoi que ce soit à la hâte➲ rush out(book, new product, advertisement) sortir rapidement; (troops) envoyer d'urgencesortir précipitamment ou à toute allure(job) expédier; (goods ordered) envoyer d'urgence; (order, application) traiter d'urgence; (bill, legislation) faire voter à la hâte➲ rush upenvoyer d'urgence;∎ troops were rushed up as reinforcements on envoya d'urgence des troupes en renfortaccourir -
20 want
want [wɒnt]vouloir ⇒ 1 (a) désirer ⇒ 1 (a), 1 (b) avoir envie de ⇒ 1 (a), 1 (b) demander ⇒ 1 (c) vouloir voir ⇒ 1 (c) (re)chercher ⇒ 1 (d) avoir besoin de ⇒ 1 (e) désir ⇒ 3 (a) envie ⇒ 3 (a) besoin ⇒ 3 (b) manque ⇒ 3 (c)(a) (expressing a wish or desire) vouloir, désirer;∎ to want sth badly avoir très envie de qch;∎ what do you want? qu'est-ce que vous voulez?;∎ what do you want now? qu'est-ce que tu veux encore?;∎ what more do you want? que voulez-vous de plus?;∎ I want a cup of coffee je veux ou voudrais une tasse de café;∎ I want my Mummy! je veux ma maman!;∎ all he wants is to go to bed tout ce qu'il veut, c'est aller se coucher;∎ to want to do sth avoir envie de ou vouloir faire qch;∎ they want to go to Spain on holiday ils ont envie d'aller ou ils veulent aller en vacances en Espagne;∎ she doesn't want to go elle n'a pas envie d'y aller, elle ne veut pas y aller;∎ she doesn't want to elle n'en a pas envie;∎ he doesn't want to know il ne veut rien savoir;∎ I want you to wait here je veux que tu attendes ici;∎ I don't want it known je ne veux pas que cela se sache;∎ what do you want done? que désirez-vous qu'on fasse?;∎ I don't want you turning everything upside down je ne veux pas que vous mettiez tout sens dessus dessous;∎ they never wanted (to have) children ils n'ont jamais eu envie d'avoir des enfants, ils n'ont jamais voulu (avoir) d'enfants;∎ I don't want (to have) any trouble je ne veux pas d'ennuis;∎ how much or what do you want for this table? combien voulez-vous pour cette table?;∎ what do you want with her? qu'est-ce que tu lui veux?;∎ what do you want from her? que voulez-vous d'elle?;∎ ironic she doesn't want much! elle n'est pas difficile, elle au moins;∎ figurative now I've got you where I want you! je te tiens!(b) (desire sexually) désirer, avoir envie de(c) (require to be present) demander, vouloir voir;∎ you're wanted on vous demande;∎ the boss wants you le patron vous demande ou veut vous voir ou demande à vous voir;∎ someone wants you or you're wanted on the phone quelqu'un vous demande au téléphone;∎ what does he want me for? qu'est-ce qu'il me veut?;∎ where do you want this wardrobe? où voulez-vous qu'on mette cette armoire?;∎ you won't be wanted this afternoon on n'aura pas besoin de vous cet après-midi;∎ they don't want (to have) me ils ne veulent pas de moi;∎ go away, you're not wanted here va-t-en, tu n'es pas le bienvenu ici;∎ I know when I'm not wanted je sais quand je suis de trop(d) (hunt, look for) chercher, rechercher;∎ to be wanted by the police être recherché par la police;∎ he's wanted for armed robbery il est recherché pour attaque à main armée∎ do you have everything you want? avez-vous tout ce qu'il vous faut?;∎ I have more than I want j'en ai plus qu'il n'en faut;∎ I've had all I want(ed) j'en ai eu assez;∎ that's the very thing I want, that's just what I want c'est juste ce qu'il me faut, cela fera parfaitement mon affaire;∎ this room wants a fresh coat of paint cette pièce a besoin d'une nouvelle couche de peinture;∎ that child wants a good hiding cet enfant a besoin d'une bonne correction;∎ this coat wants cleaning very badly ce manteau a besoin d'un bon nettoyage;∎ your hair wants cutting tu as besoin de te faire couper les cheveux, tu devrais te faire couper les cheveux;∎ there are still a couple of things that want doing il y a encore quelques petites choses à faire ou qu'il faut faire;∎ what do you want with a car that size? qu'allez-vous faire d'une voiture de cette taille?;∎ wanted: a good cook (advertisement) on demande ou recherche une bonne cuisinière∎ you want to see a doctor about that leg vous devez montrer ou il faut que vous montriez cette jambe à un médecin□ ;∎ she wants to watch out, the boss is looking for her elle devrait faire attention, le patron la cherche□∎ familiar the cat wants in/out le chat veut entrer□ /sortir□ ;∎ figurative he wants in (on the deal) il veut une part du gâteau;∎ I want out! je ne suis plus de la partie!□3 noun(a) (desire, wish) désir m, envie f;∎ to satisfy sb's wants satisfaire les envies ou les désirs de qn(b) (requirement) besoin m;∎ I have few wants, my wants are few j'ai peu de besoins, j'ai besoin de peu;∎ she attends to all his wants elle pourvoit à tous ses besoins∎ a want of generosity un manque de générosité;∎ there's certainly no want of goodwill ce ne sont certainement pas les bonnes volontés qui manquent;∎ to be in want of sth avoir besoin de qch∎ to be in want être dans le besoin ou dans la misèrefaute de;∎ I'll take this novel for want of anything better faute de mieux, je vais prendre ce roman;∎ for want of anything better to do, she went for a walk n'ayant rien de mieux à faire, elle est allée se promener;∎ the project fell through for want of funding faute de financement, le projet est tombé à l'eau;∎ if we failed, it wasn't for want of trying nous avons échoué mais ce n'est pas faute d'avoir essayé►► American want ad petite annonce fmanquer de;∎ they never wanted for friends ils n'ont jamais manqué d'amis;∎ he wants for nothing il ne manque de rien
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